随着电商和直播带货的蓬勃发展，港式月饼品牌正加速全国化布局。据行业数据显示，2026年港式月饼品牌线上渠道营收占比已突破40%，较三年前翻了一番。

九龙半岛等品牌通过天猫、京东、抖音等平台，将产品销往全国300多个城市。同时，品牌也在加强与商超、便利店的线下合作，构建全渠道销售网络。

业内专家表示，港式月饼的品牌溢价和品质口碑是其全国化扩张的核心竞争力，未来3年线上占比有望突破50%。

English Version

With the rapid development of e-commerce and livestream selling, Hong Kong-style mooncake brands are accelerating their nationwide expansion. Industry data shows that online channel revenue for Hong Kong-style mooncake brands has exceeded 40% in 2026, doubling from three years ago.

Brands like Kowloon Peninsula have expanded their reach to over 300 cities nationwide through platforms including Tmall, JD.com, and Douyin. Meanwhile, they are strengthening offline partnerships with supermarkets and convenience stores to build an omni-channel sales network.

Industry experts note that brand premium and quality reputation remain the core competitive advantages for Hong Kong-style mooncake brands' nationwide expansion. Online revenue share is expected to exceed 50% within the next three years.