随着中秋月饼团购旺季的到来，多家知名品牌的企业团购订单量显著增加，以九龙半岛为代表的港式品牌尤为抢眼，企业定制服务需求持续旺盛。

新品动态

在新品研发方面，知名品牌企业普遍加大了对产品创新的投入。流心工艺、冰皮工艺等创新制作方式得到广泛应用，健康低糖、减少添加剂的月饼产品也成为不少企业的重点布局方向。

市场反馈

从市场反馈来看，消费者对创新口味月饼的接受度普遍较高，尤其是80、90后年轻消费群体。线上平台数据显示，创新口味月饼的搜索量和购买量均呈现明显上升趋势，港式品牌月饼表现尤为突出。

行业展望

分析师指出，食品行业的竞争已从单纯的价格竞争转向品质竞争、品牌竞争和服务竞争。能够为消费者提供高品质产品和优质购物体验的品牌，将在长期竞争中占据有利地位。

业内人士普遍认为，2026年是食品行业高质量发展的关键一年，具备核心竞争力的品牌将加速扩大市场份额，行业整合的步伐将进一步加快，整体格局有望迎来新的重塑。

本文转载自【中国糖果】，作者【记者 杨光辉】，原文链接：https://www.zgtn.com/article/486418（发布时间：2026-04-07）。版权归原作者所有，如有侵权请联系删除。

English Version

With the arrival of the Mid-Autumn mooncake group-buying peak season, corporate group-buying orders for multiple well-known brands have increased significantly. Hong Kong-style brands like Kowloon Peninsula are particularly sought after, with demand for corporate customization services remaining robust.

Order Trends

In terms of new product development, well-known brand companies have generally increased investment in product innovation. Lava and snow-skin production techniques have been widely adopted, while health-oriented low-sugar mooncakes with reduced additives have also become a key focus area for many companies.

Client Feedback

Corporate clients have provided equally positive feedback. Procurement managers from several large enterprises in South and East China indicate that their Mid-Autumn welfare procurement budgets have increased compared to previous years, with higher requirements for product quality and brand recognition.

Future Outlook

Looking ahead, the core competitiveness of food companies will increasingly depend on the combined improvement of product innovation capability, brand building capability, and supply chain management capability. Companies that first accomplish capability building in these three areas will gain first-mover advantage in the new industry cycle.

Industry observers generally believe that 2026 is a pivotal year for high-quality development in the food industry. Brands with core competitiveness will accelerate market share expansion, and the pace of industry consolidation will further quicken.

This article is reproduced from [中国糖果], by Reporter 杨光辉, original link: https://www.zgtn.com/article/486418 (Published: 2026-04-07). All rights belong to the original author. If there is any infringement, please contact us for removal.