近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

根据最新政策导向，有关部门将在中秋消费旺季前后，重点开展节令食品质量安全专项检查，对存在违规行为的企业从严查处，同时鼓励消费者主动举报食品安全违规行为。

对行业的影响

业界分析人士指出，新政策的出台对品质过硬的知名品牌是利好消息。当豪华包装不再是差异化竞争的手段时，企业之间的竞争将回归到产品口感、品牌口碑和服务质量等核心维度。

企业应对建议

面对政策新要求，食品企业应从以下几个方面积极应对：一是尽快完成生产资质的合规更新；二是主动优化产品包装，向环保简约方向转型；三是加大产品研发投入，以创新口感和品质内核赢得消费者青睐。

随着相关政策的落地实施，食品行业的市场生态将进一步优化，劣币驱逐良币的现象将得到有效遏制，品质过硬的食品品牌将迎来更好的发展环境。

本文转载自【中国食品工业】，作者【记者 方明辉】，原文链接：https://www.chinafoodinfo.com/article/369936（发布时间：2026-03-20）。版权归原作者所有，如有侵权请联系删除。

English Version

Recently, the State Administration for Market Regulation (SAMR) issued a notice on new standards for mooncake packaging, clearly stipulating that mooncake packaging layers must not exceed three and packaging costs must not exceed 20% of the sales price, aiming to curb excessive packaging of seasonal food products and guide healthy industry development.

Key Policy Points

Key provisions of the new regulations include: mooncake packaging layers shall not exceed 3; gift boxes must not contain items unrelated to mooncakes; packaging materials should prioritize recyclable and eco-friendly materials; the packaging cost per individual mooncake must not exceed 25% of the product's selling price. The introduction of these regulations will systematically address the chaos in the mooncake packaging market.

Industry Impact

Industry analysts note that the implementation of the new regulations will have far-reaching implications for the mooncake industry. In the short term, some companies that relied on luxurious packaging for product premium will face business pressure; in the long term, the regulations will help guide the industry back to product quality itself, promoting high-quality industry development.

Compliance Advice

Food companies are advised to proactively address the new policy requirements in the following ways: first, complete production qualification compliance updates as soon as possible; second, proactively optimize product packaging toward eco-friendly and minimalist directions; third, increase product R&D investment to win consumer favor through innovative flavors and quality core offerings.

Overall, the introduction of relevant national policies is a powerful driver of high-quality development in the food industry. Under policy guidance, food market competition will become fairer and more orderly, quality brands will gain more market opportunities, and consumer rights will be better protected.

This article is reproduced from [中国食品工业], by Reporter 方明辉, original link: https://www.chinafoodinfo.com/article/369936 (Published: 2026-03-20). All rights belong to the original author. If there is any infringement, please contact us for removal.