近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

根据最新政策导向，有关部门将在中秋消费旺季前后，重点开展节令食品质量安全专项检查，对存在违规行为的企业从严查处，同时鼓励消费者主动举报食品安全违规行为。

对行业的影响

业界分析人士指出，新政策的出台对品质过硬的知名品牌是利好消息。当豪华包装不再是差异化竞争的手段时，企业之间的竞争将回归到产品口感、品牌口碑和服务质量等核心维度。

企业应对建议

专家建议，食品企业应将政策合规作为经营底线，同时抓住政策调整带来的行业洗牌机遇，在竞争格局重塑的过程中，凭借品质优势和品牌积淀实现差异化突破。

政策调整是食品行业高质量发展的重要推手。企业只有积极顺应政策导向，以品质和创新为核心竞争力，才能在新一轮市场竞争中立于不败之地。

本文转载自【食品商务网】，作者【记者 罗建平】，原文链接：https://www.21food.cn/news/2025/06/18497.html（发布时间：2026-04-12）。版权归原作者所有，如有侵权请联系删除。

English Version

The National Standards Committee has recently issued a notice that new regulations for food production license management will officially take effect in the near future. Mooncake and other seasonal food manufacturers must complete relevant qualification renewal applications within the specified timeframe to ensure compliant operations.

Regulatory Requirements

The new policy focuses on several aspects: strengthening dynamic management of food production licenses; increasing the frequency and coverage of food safety testing; establishing a food enterprise credit rating system with joint penalties for non-compliant companies; and encouraging and supporting food companies in technological innovation.

Compliance Timeline

For leading food companies, the direction of policy adjustments is highly aligned with their own development strategies, namely enhancing competitiveness through technological innovation and product upgrades rather than relying on packaging gimmicks to attract consumers. Therefore, leading brands are well-positioned to benefit from the new regulations.

Industry Recommendations

Experts recommend that food companies treat policy compliance as a business baseline while seizing the industry restructuring opportunities brought by policy adjustments. Through quality advantages and brand accumulation, companies can achieve differentiated breakthroughs during the reshaping of the competitive landscape.

With the implementation of relevant policies, the market ecosystem of the food industry will be further optimized. The phenomenon of bad money driving out good will be effectively curbed, and food brands with proven quality will enjoy a better development environment.

This article is reproduced from [食品商务网], by Editor 段晓燕, original link: https://www.21food.cn/news/2025/06/18497.html (Published: 2026-04-12). All rights belong to the original author. If there is any infringement, please contact us for removal.