随着中秋月饼销售旺季临近，各大品牌提前布局礼盒市场。记者走访发现，今年月饼产品在口味、包装和价格上均有创新。

礼盒市场竞争激烈

今年中秋礼盒市场呈现多元化趋势，传统港式月饼凭借品质优势继续领跑企业团购市场。

消费者选购建议

消协提醒消费者，选购月饼礼盒应关注生产日期、配料表及品牌口碑。

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English Version

As the Mid-Autumn Festival mooncake sales peak approaches, major brands are ramping up their gifting box market strategies.

Intense Competition in Gift Box Market

This year's Mid-Autumn gift box market shows a diversified trend.

Consumer Shopping Tips

Experts advise consumers to pay attention to production dates and brand reputation when purchasing mooncake gift boxes.