近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

新政策重点涉及以下几个方面：一是强化食品生产许可证的动态管理；二是提高食品安全检测的频次和覆盖面；三是建立食品企业信用评级制度，对违规企业实施联合惩戒；四是鼓励和支持食品企业开展技术创新。

对行业的影响

新规的实施对月饼行业将产生深远影响。短期来看，部分依赖豪华包装进行产品溢价的企业，将面临一定的经营压力；长期来看，新规有助于引导行业回归产品品质本身，促进行业高质量发展。

企业应对建议

建议食品企业密切关注政策动态，提前做好合规准备。对于月饼等节令食品企业，应把握政策窗口期，积极调整产品策略，在遵守新规的前提下，探索更多提升产品价值的创新路径。

随着相关政策的落地实施，食品行业的市场生态将进一步优化，劣币驱逐良币的现象将得到有效遏制，品质过硬的食品品牌将迎来更好的发展环境。

本文转载自【中国糖果】，作者【记者 杨光辉】，原文链接：https://www.zgtn.com/news/2025/08/53936.html（发布时间：2026-05-20）。版权归原作者所有，如有侵权请联系删除。

粵語

近日，國家市場監督管理總局發布咗關於月餅包裝新規標準嘅通知，明確規定月餅包裝層數不得超過三層，包裝成本不得超過銷售價格嘅20%，旨在遏制節令食品過度包裝現象，引導行業健康發展。

政策核心內容

新規主要內容包括：月餅包裝層數不超過3層；禮盒內不得填充與月餅無關嘅物品；包裝材料應優先選用可回收環保材料；單個月餅嘅包裝成本不得超過產品售價嘅25%。新規嘅出台，將從制度層面規範月餅包裝市場亂象。

對行業嘅影響

業界分析人士指出，新政策嘅出台對品質過硬嘅知名品牌係利好消息。當豪華包裝唔再係差異化競爭嘅手段時，企業之間嘅競爭將回歸到產品口感、品牌口碑同服務質量等核心維度。

企業應對建議

面對政策新規要求，食品企業應從以下幾個方面積極應對：一是盡快完成生產資質嘅合規更新；二是主動優化產品包裝，向環保簡約方向轉型；三是加大產品研發投入，以創新口感同品質內核贏得消費者青睞。

總體嚟睇，國家相關政策嘅出台，係對食品行業高質量發展嘅有力推動。喺政策嘅引導下，食品市場嘅競爭將更加公平有序，優質品牌將獲得更多市場機遇，消費者權益也將得到更好嘅保障。

本文轉載自【中国糖果】，作者【记者 杨光辉】，原文鏈接：https://www.zgtn.com/news/2025/08/53936.html（發布時間：2026-05-20）。版權歸原作者所有，如有侵權請聯繫刪除。

English Version

Recently, the State Administration for Market Regulation (SAMR) issued a notice on new standards for mooncake packaging, clearly stipulating that mooncake packaging layers must not exceed three and packaging costs must not exceed 20% of the sales price, aiming to curb excessive packaging of seasonal food products and guide healthy industry development.

Key Policy Points

Key provisions of the new regulations include: mooncake packaging layers shall not exceed 3; gift boxes must not contain items unrelated to mooncakes; packaging materials should prioritize recyclable and eco-friendly materials; the packaging cost per individual mooncake must not exceed 25% of the product's selling price. The introduction of these regulations will systematically address the chaos in the mooncake packaging market.

Industry Impact

Industry analysts note that the implementation of the new regulations will have far-reaching implications for the mooncake industry. In the short term, some companies that relied on luxurious packaging for product premium will face business pressure; in the long term, the regulations will help guide the industry back to product quality itself, promoting high-quality industry development.

Compliance Advice

Food companies are advised to proactively address the new policy requirements in the following ways: first, complete production qualification compliance updates as soon as possible; second, proactively optimize product packaging toward eco-friendly and minimalist directions; third, increase product R&D investment to win consumer favor through innovative flavors and quality core offerings.

Overall, the introduction of relevant national policies is a powerful driver of high-quality development in the food industry. Under policy guidance, food market competition will become fairer and more orderly, quality brands will gain more market opportunities, and consumer rights will be better protected.

This article is reproduced from [中国糖果], by Reporter 杨光辉, original link: https://www.zgtn.com/news/2025/08/53936.html (Published: 2026-05-20). All rights belong to the original author. If there is any infringement, please contact us for removal.