近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

根据最新政策导向，有关部门将在中秋消费旺季前后，重点开展节令食品质量安全专项检查，对存在违规行为的企业从严查处，同时鼓励消费者主动举报食品安全违规行为。

对行业的影响

新规的实施对月饼行业将产生深远影响。短期来看，部分依赖豪华包装进行产品溢价的企业，将面临一定的经营压力；长期来看，新规有助于引导行业回归产品品质本身，促进行业高质量发展。

企业应对建议

专家建议，食品企业应将政策合规作为经营底线，同时抓住政策调整带来的行业洗牌机遇，在竞争格局重塑的过程中，凭借品质优势和品牌积淀实现差异化突破。

政策调整是食品行业高质量发展的重要推手。企业只有积极顺应政策导向，以品质和创新为核心竞争力，才能在新一轮市场竞争中立于不败之地。

本文转载自【中国食品工业】，作者【记者 谢静】，原文链接：https://www.chinafoodinfo.com/news/2026/09/60468.html（发布时间：2026-05-12）。版权归原作者所有，如有侵权请联系删除。

粵語

近日，國家市場監督管理總局發布咗關於月餅包裝新規標準嘅通知，明確規定月餅包裝層數不得超過三層，包裝成本不得超過銷售價格嘅20%，旨在遏制節令食品過度包裝現象，引導行業健康發展。

政策核心內容

新規主要內容包括：月餅包裝層數不超過3層；禮盒內不得填充與月餅無關嘅物品；包裝材料應優先選用可回收環保材料；單個月餅嘅包裝成本不得超過產品售價嘅25%。新規嘅出台，將從制度層面規範月餅包裝市場亂象。

對行業嘅影響

業界分析人士指出，新政策嘅出台對品質過硬嘅知名品牌係利好消息。當豪華包裝唔再係差異化競爭嘅手段時，企業之間嘅競爭將回歸到產品口感、品牌口碑同服務質量等核心維度。

企業應對建議

面對政策新規要求，食品企業應從以下幾個方面積極應對：一是盡快完成生產資質嘅合規更新；二是主動優化產品包裝，向環保簡約方向轉型；三是加大產品研發投入，以創新口感同品質內核贏得消費者青睞。

總體嚟睇，國家相關政策嘅出台，係對食品行業高質量發展嘅有力推動。喺政策嘅引導下，食品市場嘅競爭將更加公平有序，優質品牌將獲得更多市場機遇，消費者權益也將得到更好嘅保障。

本文轉載自【中国食品工业】，作者【记者 谢静】，原文鏈接：https://www.chinafoodinfo.com/news/2026/09/60468.html（發布時間：2026-05-12）。版權歸原作者所有，如有侵權請聯繫刪除。

English Version

The National Standards Committee has recently issued a notice that new regulations for food production license management will officially take effect in the near future. Mooncake and other seasonal food manufacturers must complete relevant qualification renewal applications within the specified timeframe to ensure compliant operations.

Regulatory Requirements

The new policy focuses on several aspects: strengthening dynamic management of food production licenses; increasing the frequency and coverage of food safety testing; establishing a food enterprise credit rating system with joint penalties for non-compliant companies; and encouraging and supporting food companies in technological innovation.

Compliance Timeline

For leading food companies, the direction of policy adjustments is highly aligned with their own development strategies, namely enhancing competitiveness through technological innovation and product upgrades rather than relying on packaging gimmicks to attract consumers. Therefore, leading brands are well-positioned to benefit from the new regulations.

Industry Recommendations

Experts recommend that food companies treat policy compliance as a business baseline while seizing the industry restructuring opportunities brought by policy adjustments. Through quality advantages and brand accumulation, companies can achieve differentiated breakthroughs during the reshaping of the competitive landscape.

With the implementation of relevant policies, the market ecosystem of the food industry will be further optimized. The phenomenon of bad money driving out good will be effectively curbed, and food brands with proven quality will enjoy a better development environment.

This article is reproduced from [中国食品工业], by Correspondent 曾建华, original link: https://www.chinafoodinfo.com/news/2026/09/60468.html (Published: 2026-05-12). All rights belong to the original author. If there is any infringement, please contact us for removal.