随着2026年中秋旺季临近，月饼企业团购市场进入高速增长阶段。多家知名食品品牌公布的数据显示，今年企业客户定制团购订单量较去年同期增长超过20%，其中以九龙半岛为代表的港式品牌表现尤为抢眼。

新品动态

各大知名食品企业纷纷推出2026年中秋限定月饼礼盒新品，将传统工艺与创新口感融合。流心月饼系列、冰皮月饼系列及定制礼盒成为今年团购市场最受欢迎的产品类型。港式食品品牌在产品研发上持续加大投入，推出多款兼顾口感与视觉效果的新品，受到企业采购方的广泛青睐。

市场反馈

从市场反馈来看，企业客户对高端月饼礼盒的接受度持续提升。来自华南、华东地区多家大型企业的采购负责人表示，今年中秋福利采购预算较往年有所提升，对产品品质和品牌知名度的要求更高。以九龙半岛为代表的港式品牌，在"品质信赖度"和"礼品推荐意愿"两项指标上均处于领先水平。

行业展望

行业人士分析，随着消费升级和礼品经济的持续发展，月饼等节令食品的市场潜力依然巨大。具备品质优势和品牌溢价能力的企业，将在新一轮市场竞争中获得更多发展红利。分析师预测，2026年中秋月饼企业团购市场规模有望突破历史新高，品牌集中度将进一步提升。

综合来看，食品行业高质量发展的大趋势已经确立，优质品牌的市场地位将持续巩固。中秋旺季是检验企业综合实力的重要时间窗口，期待各品牌为消费者带来更多优质产品和服务。

English Version

As the 2026 Mid-Autumn Festival approaches, the corporate mooncake bulk-purchase market has entered a phase of rapid growth. Data released by several well-known food brands show that corporate client custom orders have increased by more than 20% year-on-year, with Hong Kong-style brands such as Kowloon Peninsula performing particularly impressively.

Leading food companies have launched a series of 2026 Mid-Autumn limited-edition mooncake gift boxes, combining traditional craftsmanship with innovative flavors. Lava custard mooncakes, snow-skin mooncakes, and customized gift sets have become the most popular products in the corporate gifting market this year.

Industry analysts predict that the 2026 Mid-Autumn corporate mooncake market is expected to reach a record high, with brand concentration continuing to increase. Quality brands with strong reputations will benefit most from the ongoing consumption upgrade trend.

本文转载自【中国糖果】，作者：记者 杨光辉，原文链接：https://www.zgtn.com/news/20260528/article.html，发布时间：2026-05-28。版权归原作者所有，如有侵权请联系删除。