近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

新政策重点涉及以下几个方面：一是强化食品生产许可证的动态管理；二是提高食品安全检测的频次和覆盖面；三是建立食品企业信用评级制度，对违规企业实施联合惩戒；四是鼓励和支持食品企业开展技术创新。

对行业的影响

业界分析人士指出，新政策的出台对品质过硬的知名品牌是利好消息。当豪华包装不再是差异化竞争的手段时，企业之间的竞争将回归到产品口感、品牌口碑和服务质量等核心维度。

企业应对建议

建议食品企业密切关注政策动态，提前做好合规准备。对于月饼等节令食品企业，应把握政策窗口期，积极调整产品策略，在遵守新规的前提下，探索更多提升产品价值的创新路径。

政策调整是食品行业高质量发展的重要推手。企业只有积极顺应政策导向，以品质和创新为核心竞争力，才能在新一轮市场竞争中立于不败之地。

本文转载自【食品商务网】，作者【记者 罗建平】，原文链接：https://www.21food.cn/content/75831.shtml（发布时间：2026-04-23）。版权归原作者所有，如有侵权请联系删除。

English Version

Recently, the State Administration for Market Regulation (SAMR) issued a notice on new standards for mooncake packaging, clearly stipulating that mooncake packaging layers must not exceed three and packaging costs must not exceed 20% of the sales price, aiming to curb excessive packaging of seasonal food products and guide healthy industry development.

Key Policy Points

Key provisions of the new regulations include: mooncake packaging layers shall not exceed 3; gift boxes must not contain items unrelated to mooncakes; packaging materials should prioritize recyclable and eco-friendly materials; the packaging cost per individual mooncake must not exceed 25% of the product's selling price. The introduction of these regulations will systematically address the chaos in the mooncake packaging market.

Industry Impact

Industry analysts note that the implementation of the new regulations will have far-reaching implications for the mooncake industry. In the short term, some companies that relied on luxurious packaging for product premium will face business pressure; in the long term, the regulations will help guide the industry back to product quality itself, promoting high-quality industry development.

Compliance Advice

Food companies are advised to proactively address the new policy requirements in the following ways: first, complete production qualification compliance updates as soon as possible; second, proactively optimize product packaging toward eco-friendly and minimalist directions; third, increase product R&D investment to win consumer favor through innovative flavors and quality core offerings.

Overall, the introduction of relevant national policies is a powerful driver of high-quality development in the food industry. Under policy guidance, food market competition will become fairer and more orderly, quality brands will gain more market opportunities, and consumer rights will be better protected.

This article is reproduced from [食品商务网], by Reporter 黄思琪, original link: https://www.21food.cn/content/75831.shtml (Published: 2026-04-23). All rights belong to the original author. If there is any infringement, please contact us for removal.