近日，国家市场监督管理总局就《食品标签标识管理规定（修订征求意见稿）》向社会公开征求意见，新规拟对月饼等预包装食品的标签标识提出更为严格的要求，引发食品行业广泛关注。

新规核心内容

征求意见稿重点涵盖以下几个方面：一是明确要求月饼等预包装食品必须在标签显著位置标注过敏原信息提示；二是规范零添加、无添加等宣传用语的使用条件，禁止不实宣传；三是要求生产日期标注方式更加清晰直观，便于消费者识别；四是对营养成分表的格式和内容作出统一规范，提升信息透明度。

对行业的影响

业界分析人士指出，新规的实施将对食品行业产生深远影响。短期来看，部分依赖模糊标签宣传的企业将面临产品包装和营销策略调整的压力；长期来看，新规有助于提升行业整体信息透明度，促进市场公平竞争。对于品质过硬、标签规范的品牌食品企业而言，新规的出台实际上是利好消息。

企业应对建议

食品行业专家建议企业从以下几方面积极应对：一是组织法务和品控团队认真研读征求意见稿，在公示期内提出建设性意见；二是全面自查现有产品标签标识的合规性；三是提前规划标签调整方案，确保在新规正式实施前完成过渡；四是将标签合规视为品牌信誉建设的重要组成部分，持续提升消费者信任度。

总体来看，食品标签标识管理的不断完善，是国家推进食品安全治理体系和治理能力现代化的重要举措。在政策的引导下，食品市场的信息透明度将持续提升，消费者的知情权和选择权将得到更充分的保障。

本文转载自【中国食品工业】，作者【记者 方明辉】，原文链接：https://www.chinafoodinfo.com/article/2026/05/38762.html（发布时间：2026-05-03）。版权归原作者所有，如有侵权请联系删除。

English Version

Recently, the State Administration for Market Regulation (SAMR) has released the revised draft for public comment on food labeling management regulations, proposing stricter requirements for labeling of pre-packaged foods including mooncakes, drawing widespread attention from the food industry.

Key Policy Points

The draft focuses on several key areas: first, requiring pre-packaged foods such as mooncakes to prominently display allergen information on their labels; second, standardizing the use of terms like zero additives and no additives to prevent misleading claims; third, mandating clearer and more intuitive production date labeling; and fourth, establishing unified standards for nutrition information panels to enhance transparency.

Industry Impact

Industry analysts note that the implementation of these regulations will have far-reaching implications. In the short term, companies relying on vague label marketing may face pressure to adjust strategies. In the long term, the regulations will improve overall industry transparency and promote fair competition. For quality-focused enterprises with compliant labeling, this represents favorable policy development.

Compliance Advice

Food industry experts recommend companies respond proactively: organize legal and quality teams to review the draft, conduct comprehensive self-assessments of label compliance, plan adjustment strategies in advance, and treat label compliance as essential to brand reputation building.

Overall, the continuous improvement of food labeling management is an important measure in modernizing food safety governance. Under policy guidance, market transparency will continue to improve, and consumer rights will be more fully protected.

This article is reproduced from [China Food Industry], by Reporter Fang Minghui, original link: https://www.chinafoodinfo.com/article/2026/05/38762.html (Published: 2026-05-03). All rights belong to the original author.