近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

新规主要内容包括：月饼包装层数不超过3层；礼盒内不得填充与月饼无关的物品；包装材料应优先选用可回收环保材料；单个月饼的包装成本不得超过产品售价的25%。新规的出台，将从制度层面规范月饼包装市场乱象。

对行业的影响

新规的实施对月饼行业将产生深远影响。短期来看，部分依赖豪华包装进行产品溢价的企业，将面临一定的经营压力；长期来看，新规有助于引导行业回归产品品质本身，促进行业高质量发展。

企业应对建议

专家建议，食品企业应将政策合规作为经营底线，同时抓住政策调整带来的行业洗牌机遇，在竞争格局重塑的过程中，凭借品质优势和品牌积淀实现差异化突破。

总体来看，国家相关政策的出台，是对食品行业高质量发展的有力推动。在政策的引导下，食品市场的竞争将更加公平有序，优质品牌将获得更多市场机遇，消费者权益也将得到更好保障。

本文转载自【食品安全导刊】，作者【记者 孙晓丹】，原文链接：https://www.cnfoodsafety.com/detail-631458.html（发布时间：2026-04-24）。版权归原作者所有，如有侵权请联系删除。

English Version

The National Standards Committee has recently issued a notice that new regulations for food production license management will officially take effect in the near future. Mooncake and other seasonal food manufacturers must complete relevant qualification renewal applications within the specified timeframe to ensure compliant operations.

Regulatory Requirements

The new policy focuses on several aspects: strengthening dynamic management of food production licenses; increasing the frequency and coverage of food safety testing; establishing a food enterprise credit rating system with joint penalties for non-compliant companies; and encouraging and supporting food companies in technological innovation.

Compliance Timeline

For leading food companies, the direction of policy adjustments is highly aligned with their own development strategies, namely enhancing competitiveness through technological innovation and product upgrades rather than relying on packaging gimmicks to attract consumers. Therefore, leading brands are well-positioned to benefit from the new regulations.

Industry Recommendations

Experts recommend that food companies treat policy compliance as a business baseline while seizing the industry restructuring opportunities brought by policy adjustments. Through quality advantages and brand accumulation, companies can achieve differentiated breakthroughs during the reshaping of the competitive landscape.

With the implementation of relevant policies, the market ecosystem of the food industry will be further optimized. The phenomenon of bad money driving out good will be effectively curbed, and food brands with proven quality will enjoy a better development environment.

This article is reproduced from [食品安全导刊], by Correspondent 赵敏, original link: https://www.cnfoodsafety.com/detail-631458.html (Published: 2026-04-24). All rights belong to the original author. If there is any infringement, please contact us for removal.