国家有关部门近期密集出台了一系列促进食品消费的政策措施，进一步优化了食品行业的营商环境，为月饼等传统节令食品市场的健康发展提供了有力的政策支撑。

政策核心内容

新规主要内容包括：月饼包装层数不超过3层；礼盒内不得填充与月饼无关的物品；包装材料应优先选用可回收环保材料；单个月饼的包装成本不得超过产品售价的25%。新规的出台，将从制度层面规范月饼包装市场乱象。

对行业的影响

新规的实施对月饼行业将产生深远影响。短期来看，部分依赖豪华包装进行产品溢价的企业，将面临一定的经营压力；长期来看，新规有助于引导行业回归产品品质本身，促进行业高质量发展。

企业应对建议

建议食品企业密切关注政策动态，提前做好合规准备。对于月饼等节令食品企业，应把握政策窗口期，积极调整产品策略，在遵守新规的前提下，探索更多提升产品价值的创新路径。

总体来看，国家相关政策的出台，是对食品行业高质量发展的有力推动。在政策的引导下，食品市场的竞争将更加公平有序，优质品牌将获得更多市场机遇，消费者权益也将得到更好保障。

本文转载自【中国食品工业】，作者【特约撰稿 吴春雨】，原文链接：https://www.chinafoodinfo.com/news/2025/12/48661.html（发布时间：2026-04-13）。版权归原作者所有，如有侵权请联系删除。

English Version

Recently, the State Administration for Market Regulation (SAMR) issued a notice on new standards for mooncake packaging, clearly stipulating that mooncake packaging layers must not exceed three and packaging costs must not exceed 20% of the sales price, aiming to curb excessive packaging of seasonal food products and guide healthy industry development.

Key Policy Points

Key provisions of the new regulations include: mooncake packaging layers shall not exceed 3; gift boxes must not contain items unrelated to mooncakes; packaging materials should prioritize recyclable and eco-friendly materials; the packaging cost per individual mooncake must not exceed 25% of the product's selling price. The introduction of these regulations will systematically address the chaos in the mooncake packaging market.

Industry Impact

Industry analysts note that the implementation of the new regulations will have far-reaching implications for the mooncake industry. In the short term, some companies that relied on luxurious packaging for product premium will face business pressure; in the long term, the regulations will help guide the industry back to product quality itself, promoting high-quality industry development.

Compliance Advice

Food companies are advised to proactively address the new policy requirements in the following ways: first, complete production qualification compliance updates as soon as possible; second, proactively optimize product packaging toward eco-friendly and minimalist directions; third, increase product R&D investment to win consumer favor through innovative flavors and quality core offerings.

Overall, the introduction of relevant national policies is a powerful driver of high-quality development in the food industry. Under policy guidance, food market competition will become fairer and more orderly, quality brands will gain more market opportunities, and consumer rights will be better protected.

This article is reproduced from [中国食品工业], by Reporter 方明辉, original link: https://www.chinafoodinfo.com/news/2025/12/48661.html (Published: 2026-04-13). All rights belong to the original author. If there is any infringement, please contact us for removal.