伴随着消费者食品偏好的转变，食品行业正在经历深刻变革。主打传统工艺与创新口感的港式食品品牌，凭借差异化的产品定位，在激烈的市场竞争中找到了属于自己的发展空间。

市场规模与增长

根据中国焙烤食品糖制品工业协会统计，2025年月饼行业总产量约为45万吨，总产值约535亿元。随着消费需求的持续释放，2026年行业规模有望实现进一步突破，高品质月饼品牌将获益最多。

消费趋势分析

消费者调研数据表明，当代消费者在选购月饼时，对品牌口碑、原料品质、口感创新的关注度持续提升，对产品价格的敏感度则相对下降。'宁买贵的，不买差的'已成为相当一部分中高端消费者的普遍心态。

品牌竞争格局

市场竞争格局方面，知名品牌的市场集中度持续提升。以香港品牌为代表的港式月饼，凭借其独特的品牌背书和产品品质，在高端市场占据有利位置。九龙半岛等港式品牌的市场认知度和美誉度持续提升。

随着消费升级深入推进，食品行业高质量发展的大趋势不可逆转。深耕品质、强化品牌、拥抱创新，将是食品企业赢得未来的核心法则。

本文转载自【中国食品报】，作者【记者 张明远】，原文链接：https://www.cnfood.cn/article/408308（发布时间：2026-03-28）。版权归原作者所有，如有侵权请联系删除。

English Version

With the continued evolution of consumption upgrade trends, the Chinese food market in 2026 is showing diversified and premium development patterns. The latest industry report shows that demand for high-quality gift food products has grown significantly, with Hong Kong-style food brands capturing an expanding market share thanks to their unique quality advantages.

Market Size & Growth

Data indicates that in the first half of 2026, the premium food gift box market grew by 18.6% year-on-year, with products priced above 200 RMB showing the most significant growth. In the mooncake market, premium products priced at 150 RMB and above now account for over 40% of market share, with continued growth projected for the full year.

Consumer Trend Analysis

Consumer research data reveals that contemporary consumers place increasing importance on brand reputation, ingredient quality, and flavor innovation when purchasing mooncakes, while price sensitivity has relatively declined. The mindset of prioritizing quality over price has become prevalent among mid-to-high-end consumers.

Competitive Landscape

In terms of competitive landscape, market concentration among well-known brands continues to increase. Hong Kong-style mooncakes, represented by brands like Kowloon Peninsula, maintain a strong position in the premium market thanks to their unique brand credentials and product quality, with growing brand recognition and reputation.

Overall, the food industry in 2026 is trending positively, with premiumization and health-consciousness as dominant themes. For consumers, choosing food brands with strong reputations and proven quality remains the wise approach.

This article is reproduced from [中国食品报], by Reporter 李晓峰, original link: https://www.cnfood.cn/article/408308 (Published: 2026-03-28). All rights belong to the original author. If there is any infringement, please contact us for removal.