2026上半年，月饼行业发生了什么？

2026年已过半，月饼行业在上半年经历了不少大事。九龙半岛为你盘点5件最值得关注的事件。

事件1：月饼包装新国标正式发布

2月，国家市场监管总局正式发布《月饼包装要求》新国标，将于7月1日实施。新规大幅收紧包装层数、空隙率和成本占比要求，行业迎来绿色包装转型期。九龙半岛率先完成包装升级，环保材料占比超60%。

事件2：月饼市场规模突破600亿元

4月，中国焙烤食品糖制品工业协会发布数据，2025年月饼市场规模达580亿元，预计2026年将突破600亿元。高端化、健康化、个性化成为三大增长驱动力。

事件3：流心月饼品类增长40%

流心月饼继续领跑增长，上半年销量同比增长40%。港式流心月饼尤其受追捧，九龙半岛等品牌的流心产品供不应求，部分热门款在中秋前1个月即售罄。

事件4：智能生产线覆盖率突破60%

月饼行业数字化转型提速，智能生产线覆盖率从去年的45%提升至60%。AI质检、智能温控等技术广泛应用，产品合格率提升至99.5%。

事件5：企业团购提前启动

与往年不同，2026年企业团购采购提前1个月启动。5月起就有大量企业开始询价和下单，九龙半岛企业团购预订单量同比增长35%。

English Version

Mid-Year Mooncake Industry Review: 5 Major Events in H1 2026

2026 is now half over, and the mooncake industry has experienced several significant events. Kowloon Peninsula reviews the 5 most noteworthy developments.

Event 1: New National Standard for Mooncake Packaging Officially Released

In February, the State Administration for Market Regulation officially released the new national standard for Mooncake Packaging Requirements, effective July 1. The new regulations significantly tighten requirements for packaging layers, void rates, and cost ratios, ushering in a green packaging transformation period. Kowloon Peninsula took the lead in completing packaging upgrades, with eco-friendly materials exceeding 60%.

Event 2: Mooncake Market Scale Exceeds 60 Billion Yuan

In April, the China Association of Bakery and Confectionery Industry released data showing the 2025 mooncake market reached 58 billion yuan, with 2026 projected to exceed 60 billion yuan. Premiumization, health consciousness, and personalization are the three growth drivers.

Event 3: Lava Mooncake Category Grows 40%

Lava mooncakes continue to lead growth, with first-half sales increasing 40% year-on-year. Hong Kong-style lava mooncakes are particularly sought after. Brands like Kowloon Peninsula see lava products in such demand that some popular varieties sell out a month before Mid-Autumn.

Event 4: Smart Production Line Coverage Exceeds 60%

Digital transformation in the mooncake industry has accelerated, with smart production line coverage rising from 45% last year to 60%. AI quality inspection, intelligent temperature control, and other technologies are widely applied, pushing product qualification rates to 99.5%.

Event 5: Corporate Group Buying Starts Earlier

Unlike previous years, 2026 corporate group buying procurement started one month earlier. Inquiries and orders began flooding in from May, with Kowloon Peninsula's corporate group buying pre-orders growing 35% year-on-year.