企业团购市场，今年有什么新变化？

根据中国食品工业协会最新数据，2026年中秋企业团购市场规模预计突破200亿元，同比增长12%。九龙半岛为你解读5大趋势和采购建议。

趋势1：高端化持续，均价突破250元/盒

企业团购均价从去年的218元提升至今年的250元以上，300元以上价位占比增长最快。企业在福利采购上"宁精勿滥"，更注重品牌和品质。九龙半岛作为中高端港式品牌，企业团购订单同比增长28%。

趋势2：定制化需求爆发，70%企业要求礼盒定制

调查显示，70%的企业在中秋福利中要求礼盒定制（印企业LOGO、定制贺卡等）。九龙半岛提供从设计到成品的全流程定制服务，7-10个工作日即可完成。

趋势3：组合礼盒成主流，月饼不再"单打独斗"

纯月饼礼盒占比从75%下降至58%，"月饼+茶叶""月饼+坚果""月饼+生活好物"等组合礼盒快速增长。九龙半岛2026年推出多款组合礼盒，满足企业多元化需求。

趋势4：绿色包装成硬性要求

随着新国标7月实施，企业采购也开始将"绿色包装"纳入筛选标准。85%的采购负责人表示会优先选择环保包装的品牌。

趋势5：线上采购占比突破50%

企业线上采购月饼的比例从去年的35%跃升至50%以上。直播带货、企业团购平台、品牌官网成为三大线上采购渠道。

采购建议

• 提前1-2个月下单，避开高峰期断货风险
• 选择有自有生产线的品牌，品质更稳定
• 优先考虑提供全流程定制的品牌
• 注意新国标对包装的要求

English Version

2026 Mid-Autumn Corporate Group Buying Market Report: 5 Trends & Procurement Advice

According to the latest data from the China Food Industry Association, the 2026 Mid-Autumn corporate group buying market is projected to exceed 20 billion yuan, up 12% year-on-year. Kowloon Peninsula analyzes 5 key trends and procurement recommendations.

Trend 1: Premiumization Continues, Average Price Exceeds 250 Yuan/Box

Corporate group buying average prices rose from 218 yuan last year to over 250 yuan this year, with the 300+ yuan segment showing the fastest growth. Companies prefer "quality over quantity" in welfare procurement, prioritizing brand and quality. Kowloon Peninsula, as a mid-to-high-end Hong Kong-style brand, saw corporate group buying orders grow 28% year-on-year.

Trend 2: Customization Demand Explodes, 70% of Companies Request Gift Box Customization

Surveys show that 70% of companies require gift box customization for Mid-Autumn welfare (corporate LOGO printing, custom greeting cards, etc.). Kowloon Peninsula provides full-process customization from design to finished product, completed within 7-10 working days.

Trend 3: Combo Gift Boxes Become Mainstream, Mooncakes No Longer "Go Solo"

Pure mooncake gift boxes declined from 75% to 58%. "Mooncake + Tea," "Mooncake + Nuts," and "Mooncake + Lifestyle Products" combo gift boxes are growing rapidly. Kowloon Peninsula launched multiple combo gift boxes in 2026 to meet diverse corporate needs.

Trend 4: Green Packaging Becomes a Hard Requirement

With the new national standard taking effect in July, corporate procurement has begun including "green packaging" in screening criteria. 85% of procurement executives say they prioritize brands with eco-friendly packaging.

Trend 5: Online Procurement Exceeds 50%

The proportion of corporate online mooncake procurement jumped from 35% last year to over 50%. Livestream selling, corporate group buying platforms, and brand websites have become the three major online procurement channels.

Procurement Recommendations

• Order 1-2 months in advance to avoid peak season stock-out risks
• Choose brands with self-owned production lines for more stable quality
• Prioritize brands offering full-process customization
• Pay attention to new national standard packaging requirements