据中国食品工业协会最新数据，2026年中秋消费升级趋势持续加速，高端月饼礼盒销量同比增长35%，均价突破300元/盒。

数据显示，300元以上价位区间的月饼礼盒占比从去年的18%提升至今年的26%，其中港式月饼增长尤为突出。九龙半岛等港式品牌凭借传统工艺和品质口碑，在中高端市场表现抢眼。

业内人士分析，消费升级背后是消费者对品质和文化的双重追求。高端礼盒不仅注重口味，更在包装设计、品牌故事和文化内涵上持续创新。

English Version

According to the latest data from the China Food Industry Association, the Mid-Autumn consumption upgrade trend continues to accelerate in 2026. Sales of premium mooncake gift boxes increased 35% year-on-year, with average prices exceeding 300 yuan per box.

Data shows that mooncake gift boxes priced above 300 yuan increased from 18% last year to 26% this year, with Hong Kong-style mooncakes showing particularly strong growth. Hong Kong brands like Kowloon Peninsula have performed impressively in the mid-to-high-end market, leveraging traditional craftsmanship and quality reputation.

Industry analysts note that consumption upgrades reflect consumers' dual pursuit of quality and culture. Premium gift boxes focus not only on taste but also on packaging design, brand storytelling, and cultural innovation.