近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

新政策重点涉及以下几个方面：一是强化食品生产许可证的动态管理；二是提高食品安全检测的频次和覆盖面；三是建立食品企业信用评级制度，对违规企业实施联合惩戒；四是鼓励和支持食品企业开展技术创新。

对行业的影响

新规的实施对月饼行业将产生深远影响。短期来看，部分依赖豪华包装进行产品溢价的企业，将面临一定的经营压力；长期来看，新规有助于引导行业回归产品品质本身，促进行业高质量发展。

企业应对建议

建议食品企业密切关注政策动态，提前做好合规准备。对于月饼等节令食品企业，应把握政策窗口期，积极调整产品策略，在遵守新规的前提下，探索更多提升产品价值的创新路径。

随着相关政策的落地实施，食品行业的市场生态将进一步优化，劣币驱逐良币的现象将得到有效遏制，品质过硬的食品品牌将迎来更好的发展环境。

本文转载自【中国糖果】，作者【记者 杨光辉】，原文链接：https://www.zgtn.com/article/368685（发布时间：2026-05-06）。版权归原作者所有，如有侵权请联系删除。

粵語

國家標準委員會近日發布通知，食品生產許可證管理新規將於近期正式實施，月餅等節令食品生產企業需喺規定期限內完成相關資質嘅更新申報，確保合規經營。

監管要求

新政策重點涉及以下幾個方面：一是強化食品生產許可證嘅動態管理；二是提高食品安全檢測嘅頻次同覆蓋面；三是建立食品企業信用評級制度，對違規企業實施聯合懲戒；四是鼓勵同支持食品企業開展技術創新。

合規時間表

對於頭部食品企業而言，政策嘅調整方向與自身發展戰略高度契合——即通過技術創新同產品升級嚟提升競爭力，而非依賴包裝噱頭吸引消費者。因此，頭部品牌有望從新規中獲益。

行業建議

專家建議，食品企業應將政策合規作為經營底線，同時抓住政策調整帶來嘅行業洗牌機遇，喺競爭格局重塑嘅過程中，憑藉品質優勢同品牌積澱實現差異化突圍。

隨住相關政策嘅落地實施，食品行業嘅市場生態將進一步優化，劣幣驅逐良幣嘅現象將得到有效遏制，品質過硬嘅食品品牌將迎來更好嘅發展環境。

本文轉載自【中国糖果】，作者【记者 杨光辉】，原文鏈接：https://www.zgtn.com/article/368685（發布時間：2026-05-06）。版權歸原作者所有，如有侵權請聯繫刪除。

English Version

The National Standards Committee has recently issued a notice that new regulations for food production license management will officially take effect in the near future. Mooncake and other seasonal food manufacturers must complete relevant qualification renewal applications within the specified timeframe to ensure compliant operations.

Regulatory Requirements

The new policy focuses on several aspects: strengthening dynamic management of food production licenses; increasing the frequency and coverage of food safety testing; establishing a food enterprise credit rating system with joint penalties for non-compliant companies; and encouraging and supporting food companies in technological innovation.

Compliance Timeline

For leading food companies, the direction of policy adjustments is highly aligned with their own development strategies, namely enhancing competitiveness through technological innovation and product upgrades rather than relying on packaging gimmicks to attract consumers. Therefore, leading brands are well-positioned to benefit from the new regulations.

Industry Recommendations

Experts recommend that food companies treat policy compliance as a business baseline while seizing the industry restructuring opportunities brought by policy adjustments. Through quality advantages and brand accumulation, companies can achieve differentiated breakthroughs during the reshaping of the competitive landscape.

With the implementation of relevant policies, the market ecosystem of the food industry will be further optimized. The phenomenon of bad money driving out good will be effectively curbed, and food brands with proven quality will enjoy a better development environment.

This article is reproduced from [中国糖果], by Reporter 杨光辉, original link: https://www.zgtn.com/article/368685 (Published: 2026-05-06). All rights belong to the original author. If there is any infringement, please contact us for removal.