月饼新国标的核心变化

2026年市场监管总局发布新版月饼国家标准，核心变化包括：严格限制过度包装、鼓励低糖健康化发展、规范月饼标签标识、加强食品安全追溯。包装层数不超过三层，包装成本不超过售价15%。

九龙半岛的提前布局

九龙半岛在新国标出台前就已践行简约包装、品质优先的理念。在低糖健康化方面已提前布局两年，形成了完整的产品矩阵。

新国标对行业的影响

新国标本质上推动月饼行业从包装竞争转向品质竞争。对于一直坚持品质路线的九龙半岛来说，新国标不是挑战而是机遇。

总结

提前布局的研发投入和品质体系建设，将在新国标时代转化为更强的市场竞争力。

English Version

Decoding the New 2026 Mooncake National Standard: How Kowloon Peninsula Stays Ahead

In 2026, new national standards for mooncakes were released. Key changes include limiting packaging to no more than 3 layers, capping packaging cost at 15% of retail price, encouraging low-sugar development, and strengthening food safety traceability. For Kowloon Peninsula, these changes are competitive advantages. The brand has always prioritized product quality over fancy packaging, and its low-sugar series has been on the market for two years. When the industry shifts from packaging competition to quality competition, those who invested early in quality systems win.