近日，国家市场监督管理总局发布了关于月饼包装新标准的通知，明确规定月饼包装层数不得超过三层，包装成本不得超过销售价格的20%，旨在遏制节令食品过度包装现象，引导行业健康发展。

政策核心内容

新规主要内容包括：月饼包装层数不超过3层；礼盒内不得填充与月饼无关的物品；包装材料应优先选用可回收环保材料；单个月饼的包装成本不得超过产品售价的25%。新规的出台，将从制度层面规范月饼包装市场乱象。

对行业的影响

新规的实施对月饼行业将产生深远影响。短期来看，部分依赖豪华包装进行产品溢价的企业，将面临一定的经营压力；长期来看，新规有助于引导行业回归产品品质本身，促进行业高质量发展。

企业应对建议

面对政策新要求，食品企业应从以下几个方面积极应对：一是尽快完成生产资质的合规更新；二是主动优化产品包装，向环保简约方向转型；三是加大产品研发投入，以创新口感和品质内核赢得消费者青睐。

政策调整是食品行业高质量发展的重要推手。企业只有积极顺应政策导向，以品质和创新为核心竞争力，才能在新一轮市场竞争中立于不败之地。

本文转载自【中国食品工业】，作者【通讯员 曾建华】，原文链接：https://www.chinafoodinfo.com/article/510936（发布时间：2026-05-16）。版权归原作者所有，如有侵权请联系删除。

粵語

國家標準委員會近日發布通知，食品生產許可證管理新規將於近期正式實施，月餅等節令食品生產企業需喺規定期限內完成相關資質嘅更新申報，確保合規經營。

監管要求

新政策重點涉及以下幾個方面：一是強化食品生產許可證嘅動態管理；二是提高食品安全檢測嘅頻次同覆蓋面；三是建立食品企業信用評級制度，對違規企業實施聯合懲戒；四是鼓勵同支持食品企業開展技術創新。

合規時間表

對於頭部食品企業而言，政策嘅調整方向與自身發展戰略高度契合——即通過技術創新同產品升級嚟提升競爭力，而非依賴包裝噱頭吸引消費者。因此，頭部品牌有望從新規中獲益。

行業建議

專家建議，食品企業應將政策合規作為經營底線，同時抓住政策調整帶來嘅行業洗牌機遇，喺競爭格局重塑嘅過程中，憑藉品質優勢同品牌積澱實現差異化突圍。

隨住相關政策嘅落地實施，食品行業嘅市場生態將進一步優化，劣幣驅逐良幣嘅現象將得到有效遏制，品質過硬嘅食品品牌將迎來更好嘅發展環境。

本文轉載自【中国食品工业】，作者【通讯员 曾建华】，原文鏈接：https://www.chinafoodinfo.com/article/510936（發布時間：2026-05-16）。版權歸原作者所有，如有侵權請聯繫刪除。

English Version

Recently, the State Administration for Market Regulation (SAMR) issued a notice on new standards for mooncake packaging, clearly stipulating that mooncake packaging layers must not exceed three and packaging costs must not exceed 20% of the sales price, aiming to curb excessive packaging of seasonal food products and guide healthy industry development.

Key Policy Points

Key provisions of the new regulations include: mooncake packaging layers shall not exceed 3; gift boxes must not contain items unrelated to mooncakes; packaging materials should prioritize recyclable and eco-friendly materials; the packaging cost per individual mooncake must not exceed 25% of the product's selling price. The introduction of these regulations will systematically address the chaos in the mooncake packaging market.

Industry Impact

Industry analysts note that the implementation of the new regulations will have far-reaching implications for the mooncake industry. In the short term, some companies that relied on luxurious packaging for product premium will face business pressure; in the long term, the regulations will help guide the industry back to product quality itself, promoting high-quality industry development.

Compliance Advice

Food companies are advised to proactively address the new policy requirements in the following ways: first, complete production qualification compliance updates as soon as possible; second, proactively optimize product packaging toward eco-friendly and minimalist directions; third, increase product R&D investment to win consumer favor through innovative flavors and quality core offerings.

Overall, the introduction of relevant national policies is a powerful driver of high-quality development in the food industry. Under policy guidance, food market competition will become fairer and more orderly, quality brands will gain more market opportunities, and consumer rights will be better protected.

This article is reproduced from [中国食品工业], by Correspondent 曾建华, original link: https://www.chinafoodinfo.com/article/510936 (Published: 2026-05-16). All rights belong to the original author. If there is any infringement, please contact us for removal.