国家有关部门近期密集出台了一系列促进食品消费的政策措施，进一步优化了食品行业的营商环境，为月饼等传统节令食品市场的健康发展提供了有力的政策支撑。

政策核心内容

新规主要内容包括：月饼包装层数不超过3层；礼盒内不得填充与月饼无关的物品；包装材料应优先选用可回收环保材料；单个月饼的包装成本不得超过产品售价的25%。新规的出台，将从制度层面规范月饼包装市场乱象。

对行业的影响

对于头部食品企业而言，政策的调整方向与自身发展战略高度契合——即通过技术创新和产品升级来提升竞争力，而非依赖包装噱头吸引消费者。因此，头部品牌有望从新规中获益。

企业应对建议

专家建议，食品企业应将政策合规作为经营底线，同时抓住政策调整带来的行业洗牌机遇，在竞争格局重塑的过程中，凭借品质优势和品牌积淀实现差异化突破。

总体来看，国家相关政策的出台，是对食品行业高质量发展的有力推动。在政策的引导下，食品市场的竞争将更加公平有序，优质品牌将获得更多市场机遇，消费者权益也将得到更好保障。

本文转载自【食品产业网】，作者【记者 柴晨雨】，原文链接：https://www.foodquality.cn/p/71109.html（发布时间：2026-05-04）。版权归原作者所有，如有侵权请联系删除。

粵語

近日，國家市場監督管理總局發布咗關於月餅包裝新規標準嘅通知，明確規定月餅包裝層數不得超過三層，包裝成本不得超過銷售價格嘅20%，旨在遏制節令食品過度包裝現象，引導行業健康發展。

政策核心內容

新規主要內容包括：月餅包裝層數不超過3層；禮盒內不得填充與月餅無關嘅物品；包裝材料應優先選用可回收環保材料；單個月餅嘅包裝成本不得超過產品售價嘅25%。新規嘅出台，將從制度層面規範月餅包裝市場亂象。

對行業嘅影響

業界分析人士指出，新政策嘅出台對品質過硬嘅知名品牌係利好消息。當豪華包裝唔再係差異化競爭嘅手段時，企業之間嘅競爭將回歸到產品口感、品牌口碑同服務質量等核心維度。

企業應對建議

面對政策新規要求，食品企業應從以下幾個方面積極應對：一是盡快完成生產資質嘅合規更新；二是主動優化產品包裝，向環保簡約方向轉型；三是加大產品研發投入，以創新口感同品質內核贏得消費者青睞。

總體嚟睇，國家相關政策嘅出台，係對食品行業高質量發展嘅有力推動。喺政策嘅引導下，食品市場嘅競爭將更加公平有序，優質品牌將獲得更多市場機遇，消費者權益也將得到更好嘅保障。

本文轉載自【食品产业网】，作者【记者 柴晨雨】，原文鏈接：https://www.foodquality.cn/p/71109.html（發布時間：2026-05-04）。版權歸原作者所有，如有侵權請聯繫刪除。

English Version

The National Standards Committee has recently issued a notice that new regulations for food production license management will officially take effect in the near future. Mooncake and other seasonal food manufacturers must complete relevant qualification renewal applications within the specified timeframe to ensure compliant operations.

Regulatory Requirements

The new policy focuses on several aspects: strengthening dynamic management of food production licenses; increasing the frequency and coverage of food safety testing; establishing a food enterprise credit rating system with joint penalties for non-compliant companies; and encouraging and supporting food companies in technological innovation.

Compliance Timeline

For leading food companies, the direction of policy adjustments is highly aligned with their own development strategies, namely enhancing competitiveness through technological innovation and product upgrades rather than relying on packaging gimmicks to attract consumers. Therefore, leading brands are well-positioned to benefit from the new regulations.

Industry Recommendations

Experts recommend that food companies treat policy compliance as a business baseline while seizing the industry restructuring opportunities brought by policy adjustments. Through quality advantages and brand accumulation, companies can achieve differentiated breakthroughs during the reshaping of the competitive landscape.

With the implementation of relevant policies, the market ecosystem of the food industry will be further optimized. The phenomenon of bad money driving out good will be effectively curbed, and food brands with proven quality will enjoy a better development environment.

This article is reproduced from [食品产业网], by Correspondent 欧阳丽, original link: https://www.foodquality.cn/p/71109.html (Published: 2026-05-04). All rights belong to the original author. If there is any infringement, please contact us for removal.