
2026年,月饼包装新规正式落地。这次新规对包装层数、空隙率、材质都提出了更严格的要求,直接影响到企业定制月饼礼盒的设计和成本。这5个变化你必须知道。
新规明确要求月饼包装层数不超过3层。这意味着过去常见的"大盒套小盒、小盒套内盒"的过度包装方式将被淘汰。企业定制时要注意精简包装结构。
包装空隙率从原来的35%收紧到30%。礼盒内部的填充物、隔板空间都将受到限制,设计上需要更紧凑。
月饼包装禁止使用贵金属、红木等贵重材料。过去部分高端礼盒使用红木盒、金属装饰的做法不再合规。
新规要求包装成本占产品售价的比例不超过20%。这意味着企业定制时需要重新评估包装预算分配。
| 新规要点 | 旧标准 | 新标准(2026) | 影响 |
|---|---|---|---|
| 包装层数 | ≤3层 | ≤3层(严格执行) | 中 |
| 空隙率 | ≤35% | ≤30% | 高 |
| 贵重材料 | 未明确禁止 | 禁止 | 中 |
| 成本占比 | 未明确 | ≤20% | 高 |
| 混合包装 | 无限制 | 月饼不与其他产品混装 | 高 |
新规明确月饼不得与茶叶、酒类、保健品等其他产品混合包装销售。过去常见的"月饼+茶叶"礼盒套装需要拆分销售。
九龙半岛月饼企业定制服务已全面适配新规:
In 2026, new mooncake packaging regulations officially took effect. Stricter requirements for packaging layers, void ratio, and materials directly impact corporate custom gift box design and costs. Here are the 5 changes you must know.
The new regulation explicitly limits mooncake packaging to no more than 3 layers. The "big box within small box" approach of excessive packaging is eliminated.
Packaging void ratio tightens from 35% to 30%. Internal fillers and dividers will be restricted, requiring more compact design.
Mooncake packaging may not use precious metals, rosewood, or other valuable materials. Premium gift boxes using rosewood boxes or metal decorations are no longer compliant.
Packaging costs must not exceed 20% of the product selling price. Corporate customization requires budget reallocation.
Mooncakes cannot be packaged together with tea, alcohol, health supplements, or other products. The common "mooncake + tea" gift sets must be sold separately.
Kowloon Peninsula Mooncakes corporate customization service has fully adapted to the new regulations, offering compliant design solutions, eco-friendly material alternatives, and separate selling options for mooncake + tea combinations.