近日，多家月饼品牌发布2025年度ESG报告，绿色生产和可持续包装成为行业新趋势。头部品牌纷纷承诺在2027年前实现包装100%可回收。

九龙半岛等品牌已在生产环节引入太阳能供电、废水循环利用等绿色技术，碳排放较2023年降低25%。同时，可降解包装材料的使用比例提升至60%。

行业观察人士指出，ESG不仅是社会责任，更是品牌竞争力。年轻消费者对环保品牌的偏好度持续上升，绿色转型将成为月饼行业的必然选择。

English Version

Recently, multiple mooncake brands released their 2025 ESG reports, with green production and sustainable packaging emerging as new industry trends. Leading brands have committed to achieving 100% recyclable packaging by 2027.

Brands like Kowloon Peninsula have introduced green technologies including solar power and wastewater recycling in production, reducing carbon emissions by 25% compared to 2023. Meanwhile, the proportion of biodegradable packaging materials has increased to 60%.

Industry observers note that ESG is not merely social responsibility but brand competitiveness. Young consumers' preference for eco-friendly brands continues to rise, making green transformation an inevitable choice for the mooncake industry.